[Platum] Sequoia-Backed Line0 Standardizes Food Delivery To Boost Efficiency

링크: http://platum.kr/archives/24644

<Summary>

Line0 (Multi-million USD series A round led by Sequoia China)

Business

- Local on-demand delivery service

- Web & app

Competition

- Platform for restaurants: Ele.me

- Local food services and good delivery: Daojia (China), Wunwun, Postmates (US)

Problem

- Delivery speed

- Quality of the food

- Type of food

Approach

- Standardizing; network food merchants, covering areas of logistics, food quality, and customer services.

- Tiny food merchants; target the while-collar with narrow menu option.

Business Model

- 6-yuan; within an hour

- 10-yuan; 60 to 75 minutes

- 15-yuan; 75 to 90 minutes

Others

- 30% conversion rate per unique visitor

- 45% repeat purchase rate

- 15 to 20% growth per month

- 40% of its orders are mobile-based.

- Delivery speed average 40 to 45 minutes

- Approval rate of 95% under normal weather conditions